He holds a B.A. in Social Communication from the Centro de Ensino Superior de Juiz de Fora (CES-JF) and a postgraduate specialization in Digital Marketing from ESPM. He is a paid media and performance marketing analyst with 10 years of experience, having worked at marketing agencies with clients ranging from small B2C businesses to enterprise-level B2B companies. His work is focused on paid media management and data analysis to support business growth and scale.